Marketing Your Home So It Stands Out

Prepping Your House for a Successful Sale

Getting ready to sell your home is about so much more than the house itself. 

The lifestyle that comes with the home matters too.

For me, living in Annapolis means I get to drink my Rise Up coffee every day and enjoy all of the amenities that this place has to offer. That's part of the reason why I moved here – because I love this stuff.

If you’re thinking about how to sell your home, it’s important to note that your potential buyer is probably looking for a certain lifestyle too.

That could include things like:

  • The work commute
  • The amenities
  • Waterfront access
  • Walkability
  • And more

When it comes to preparing your home for sale and creating a marketing strategy that makes your home stand out, it's not just beds, baths, and price. There’s so much more to consider.

Including Lifestyle Features in Your Home-Sale Prep

Over the years, we've come to understand that people buy houses for more than just the straight stats.

When a person thinks about purchasing a home, they’re also imagining the lifestyle that comes with buying that home.

That means, as you get your home ready to sell, you’ll want to include lifestyle features that will help your potential buyer visualize themselves immersed in that lifestyle.

As a realtor, the best advice I can give you to market your home so that it stands out is this: push those lifestyle angles as much as possible.

Include pictures of more than just the house. Go the extra mile to add photos that capture the type of lifestyle that goes along with living in Annapolis.

If you’re getting ready to sell your home, an Annapolis real estate agent like myself might have you do a little homework so that we can include additional features that may help to speed up the home selling process.

Consider things like:

  •  Community features
  • Local hot spots
  • Restaurants
  • Grocery stores
  • Parks & recreation


We want people to see the cool things that are available near your home.

We can use this information to go out and grab some great photos. Then, by adding in what our Annapolis real estate agents already know about the area, we can create a lifestyle brochure that puts an edge on your home so it sells faster.

Plus, we have other tools like our lifestyle videos.

Using this technique means showing the best angles of your house so it looks great and it feels good. Then, after the first couple of seconds, we go into showcasing some of the amenities before coming back to the house itself.

This tool gives potential buyers the opportunity to once again, visualize the lifestyle that comes along with the house for sale.

What Kind of Story Can We Tell About Your Home?

Okay, so we know that in addition to selling your home based on its own unique charm, we also want to try and sell the lifestyle that comes with the house…

But what else can we do to help you prepare your home for a quick and easy sale?

When it comes to marketing your home so that it stands out, we feel that it’s important to go beyond the number of beds, baths, and other specs. We want to tell a story that really speaks to that audience of people who are looking to buy a home in Annapolis.

Creating an attractive story that paints a picture for potential buyers will help them further visualize themselves living in that home.

When a person can visualize themselves living the lifestyle of their dreams in the house you’re trying to sell, they start to develop an emotional attachment that influences their decision to buy the home.

Altogether, this is what we call lifestyle marketing, and it includes everything we’ve talked about, like:

  • The house
  • The amenities
  • The community
  • The story


Incorporating all of these details and leveraging the tools available to us is what helps us market your home so that it gets in front of the right audience.

The Bottom Line

When we do our best to get it right, incorporating this lifestyle marketing technique in your home selling process is hugely effective.

Of course, there are times when – for whatever reason – we don’t get the expected results. In that case, we pivot as needed. We look closely at our feedback and make whatever adjustments need to be made so that we can get the results we’re looking for.

Does all of that make sense?

Personally, I love the concept of lifestyle marketing and I hope you do too. I can't wait to show you some of the things that we're doing, and I hope that we can help you market your home so it stands out and sells quickly.

Want an Annapolis real estate agent to help you with marketing your home? Book a meeting for a free home selling strategy call to get started today.

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